Home
/
Blog
/
Hackathons
/
The Ultimate Guide To Social Recruiting

The Ultimate Guide To Social Recruiting

Author
Ruehie Jaiya Karri
Calendar Icon
July 30, 2021
Timer Icon
3 min read
Share

Explore this post with:

Since the pandemic first hit in 2020, it has shuttered offices and industries had to adapt on the fly to continue working remotely. The tech industry needed to throw out ancient processes and discover newer avenues, especially in the field of tech recruiting. If you guessed where I’m heading with this, then you are on the right track!

Yes, I am talking about social media, its massive reach, and one form of recruiting that has shot into the limelight – Social Recruiting. Tapping into brand new spheres of talent while adopting creative recruiting strategies is the crux of social recruiting.

Although social recruiting has been around since 2008, it has become the need of the hour and a weapon to have in your corner with the pandemic rendering everything to a remote workspace. A study by Pew Research Centre found that a whopping 72% of Americans surveyed use social media heavily. This should put into perspective the large number of promising candidates you as a recruiter are not considering by failing to source candidates through social media.

Social Recruiting GIF

Here are our 2 cents on everything you need to knowabout social recruiting and how to kill it #likeapro, true social media style!

What is social recruiting?

Social recruiting or social media recruiting is a talent acquisition strategy that refers to the use of social media platforms like LinkedIn, Facebook, Twitter, and Instagram to source and hire candidates. You can narrow down your target audience to quickly and effectively find candidates who are the right fit for your company.

Why traditional recruiting methods will no longer cut it

The global talent, mainly Gen Z do not spend time scouring newspapers for job vacancies, rather they are busy switching between Facebook, LinkedIn, and Instagram on their phone. Posting job ads on social media is easy, attracts a wider, more diverse pool of candidates, and is cheaper. “Some companies use tools to post to Instagram from PC, schedule content, and complete other tasks.”

Bidding adios to the old ways of recruitment has become necessary to stay competitive in these fast-paced, digital-forward times. It has been proven multiple times that the traditional approach towards recruiting brings no diversity to the company, stagnates growth, eliminates a large pool of passive candidates, and lowers profits in the long run.

Providing relief to time-consuming, archaic hiring practices is the new age social recruiting approach that is considerably cost-effective with a greater chance of bridging the ever-widening gap between recruiters and talented job seekers.

What do the numbers look like for social recruiting?

Still not convinced to make the switch? Here are the current statistics of the social media recruiting landscape in 2021.

✔️A Career Profiles study shows that 91% of companies rely on social media when recruiting.

✔️86% of job seekers use social media in their job search, according to CareerArc.

✔️35% of employers increased their social recruiting efforts from last year to now, according to CareerArc.

✔️A report by PostBeyond shows that 82% of companies attract passive candidates via social media.

✔️49% of professionals use Linkedin to scout for job opportunities, as stated by HackerEarth Developer Survey, 2021.

Pitfalls of social media recruiting

Now that you’re sold on the awesomeness of social recruiting, there are some DON’Ts that you need to take note of before you kickstart your social hiring journey.

  • Don’t jump headlong into social media without a cohesive plan in place. Nobody is interested in being bombarded with generic content across different social media platforms. Identify your goals, tailor your strategy according to each platform, and measure ROI periodically to see what is working.
  • Not creating quality content to best showcase your brand, company values, workplace culture, etc., and simply posting job vacancies will never attract or engage potential candidates. Bring the personal factor to your hiring strategy, nurture relationships via your content, and maintain consistency in your efforts.
  • Don’t forget to take stock of your efforts regularly. Choose key metrics like reach, engagement, and conversion to measure activity; the results should guide your way forward.

What makes for a good social media recruiting strategy?

Social recruiting takes a little work to get right, but when well executed it represents a robust advantage. Tips to kickstart your social media recruiting strategy the right way.

#1 Put together candidate personas

Speaking to the right people is of the utmost importance. It helps you narrow down who you’re looking for. Establishing candidate personas enables you to have a targeted approach on social media.

Know what kind of profiles will be a good culture-fit and balance that with the skills necessary to be successful in the role.

#2 Choose the right social media platform

The role you’re hiring for, the industry you’re in and the persona you are trying to reach out to, dictates the platform you need to use.

Some roles may require digging deep into more niche social media platforms rather than the popular ones. You may even need to use a social media management tool to keep everything organized.

#3 Track metrics to create your pipeline of candidates

Every social network has its set of metrics that need to be monitored. For example, the best time to post on Instagram may be different than on Facebook or LinkedIn. Don’t get too engrossed in the likes and follows; make sure you’re tracking suitable recruitment metrics.

Depending on your platform and social media strategy, evaluate the given metrics monthly or quaterly to see where you stand, which platforms and strategies yield the highest quality candidates and what needs to be tweaked in your approach.

#4 Optimize your social media profiles

Most recruits consider a company based on its social media presence, which is why it is important to maintain a cohesive voice across all platforms being used. Maintain consistency in messaging that potrays the true reflection of your company’s brand and mission. Adjust settings to protect social media accounts. So you wouldn’t have to deal with the Facebook security issues or report Instagram account for getting hacked.

#5 Rope in your employees to be your ambassadors

Your existing workforce is your biggest ambassador. Leverage this at every opportunity by creating some guidelines so that employees understand the goal at hand and will create content with that in mind.

You can also create readily shareable content to make it easy for everyone to re-share, repurpose, and post on their personal social media profiles.

#6 Make use of video content

There are a lot of companies competing for top tier talent right now. The last thing you want to have happen is to get lost in the mix and lose out on a rockstar new hire.

Cut through the noise by using videos to portray the day-to-day life at your company is an effective way to reach prospective candidates.

#7 Measure how well your strategy is working

Speaking in numbers may not come naturally to recruiters but this is how you convince your stakeholders that your social hiring efforts are paying off.

Review the KPIs, goals and impacts of your social media recruiting strategy. From there, you can find your strengths and weaknesses to better adjust your resources and efforts.

We have further distilled tried and tested strategies that work for social recruiting into a cheatsheet, to simplify the process for you. Go through the step-by-step breakdown on how to approach each of the 7 tips given above to better your social media recruiting strategy.

There is a bonus takeaway included in the guide as well that helps you tailor your strategy for popular social media channels like LinkedIn, Facebook, Instagram and Twitter.

Leverage social recruiting like a pro

Social media recruiting is fast becoming the most effective hiring tactic in 2021. It enables you to showcase your company culture, reach a larger talent pool, be authentic and connect with your ideal candidates. As Gen Z and millennials make up more and more of the workforce, social media dictates the hiring strategies for recruiters to leverage upon.

Are your potential candidates on social media? Then your recruiting efforts should be, too.

Subscribe to The HackerEarth Blog

Get expert tips, hacks, and how-tos from the world of tech recruiting to stay on top of your hiring!

Author
Ruehie Jaiya Karri
Calendar Icon
July 30, 2021
Timer Icon
3 min read
Share

Hire top tech talent with our recruitment platform

Access Free Demo
Related reads

Discover more articles

Gain insights to optimize your developer recruitment process.

How I used VibeCode Arena platform to build code using AI and leant how to improve it

I Used AI to Build a "Simple Image Carousel" at VibeCodeArena. It Found 15+ Issues and Taught Me How to Fix Them.

My Learning Journey

I wanted to understand what separates working code from good code. So I used VibeCodeArena.ai to pick a problem statement where different LLMs produce code for the same prompt. Upon landing on the main page of VibeCodeArena, I could see different challenges. Since I was interested in an Image carousal application, I picked the challenge with the prompt "Make a simple image carousel that lets users click 'next' and 'previous' buttons to cycle through images."

Within seconds, I had code from multiple LLMs, including DeepSeek, Mistral, GPT, and Llama. Each code sample also had an objective evaluation score. I was pleasantly surprised to see so many solutions for the same problem. I picked gpt-oss-20b model from OpenAI. For this experiment, I wanted to focus on learning how to code better so either one of the LLMs could have worked. But VibeCodeArena can also be used to evaluate different LLMs to help make a decision about which model to use for what problem statement.

The model had produced a clean HTML, CSS, and JavaScript. The code looked professional. I could see the preview of the code by clicking on the render icon. It worked perfectly in my browser. The carousel was smooth, and the images loaded beautifully.

But was it actually good code?

I had no idea. That's when I decided to look at the evaluation metrics

What I Thought Was "Good Code"

A working image carousel with:

  • Clean, semantic HTML
  • Smooth CSS transitions
  • Keyboard navigation support
  • ARIA labels for accessibility
  • Error handling for failed images

It looked like something a senior developer would write. But I had questions:

Was it secure? Was it optimized? Would it scale? Were there better ways to structure it?

Without objective evaluation, I had no answers. So, I proceeded to look at the detailed evaluation metrics for this code

What VibeCodeArena's Evaluation Showed

The platform's objective evaluation revealed issues I never would have spotted:

Security Vulnerabilities (The Scary Ones)

No Content Security Policy (CSP): My carousel was wide open to XSS attacks. Anyone could inject malicious scripts through the image URLs or manipulate the DOM. VibeCodeArena flagged this immediately and recommended implementing CSP headers.

Missing Input Validation: The platform pointed out that while the code handles image errors, it doesn't validate or sanitize the image sources. A malicious actor could potentially exploit this.

Hardcoded Configuration: Image URLs and settings were hardcoded directly in the code. The platform recommended using environment variables instead - a best practice I completely overlooked.

SQL Injection Vulnerability Patterns: Even though this carousel doesn't use a database, the platform flagged coding patterns that could lead to SQL injection in similar contexts. This kind of forward-thinking analysis helps prevent copy-paste security disasters.

Performance Problems (The Silent Killers)

DOM Structure Depth (15 levels): VibeCodeArena measured my DOM at 15 levels deep. I had no idea. This creates unnecessary rendering overhead that would get worse as the carousel scales.

Expensive DOM Queries: The JavaScript was repeatedly querying the DOM without caching results. Under load, this would create performance bottlenecks I'd never notice in local testing.

Missing Performance Optimizations: The platform provided a checklist of optimizations I didn't even know existed:

  • No DNS-prefetch hints for external image domains
  • Missing width/height attributes causing layout shift
  • No preload directives for critical resources
  • Missing CSS containment properties
  • No will-change property for animated elements

Each of these seems minor, but together they compound into a poor user experience.

Code Quality Issues (The Technical Debt)

High Nesting Depth (4 levels): My JavaScript had logic nested 4 levels deep. VibeCodeArena flagged this as a maintainability concern and suggested flattening the logic.

Overly Specific CSS Selectors (depth: 9): My CSS had selectors 9 levels deep, making it brittle and hard to refactor. I thought I was being thorough; I was actually creating maintenance nightmares.

Code Duplication (7.9%): The platform detected nearly 8% code duplication across files. That's technical debt accumulating from day one.

Moderate Maintainability Index (67.5): While not terrible, the platform showed there's significant room for improvement in code maintainability.

Missing Best Practices (The Professional Touches)

The platform also flagged missing elements that separate hobby projects from professional code:

  • No 'use strict' directive in JavaScript
  • Missing package.json for dependency management
  • No test files
  • Missing README documentation
  • No .gitignore or version control setup
  • Could use functional array methods for cleaner code
  • Missing CSS animations for enhanced UX

The "Aha" Moment

Here's what hit me: I had no framework for evaluating code quality beyond "does it work?"

The carousel functioned. It was accessible. It had error handling. But I couldn't tell you if it was secure, optimized, or maintainable.

VibeCodeArena gave me that framework. It didn't just point out problems, it taught me what production-ready code looks like.

My New Workflow: The Learning Loop

This is when I discovered the real power of the platform. Here's my process now:

Step 1: Generate Code Using VibeCodeArena

I start with a prompt and let the AI generate the initial solution. This gives me a working baseline.

Step 2: Analyze Across Several Metrics

I can get comprehensive analysis across:

  • Security vulnerabilities
  • Performance/Efficiency issues
  • Performance optimization opportunities
  • Code Quality improvements

This is where I learn. Each issue includes explanation of why it matters and how to fix it.

Step 3: Click "Challenge" and Improve

Here's the game-changer: I click the "Challenge" button and start fixing the issues based on the suggestions. This turns passive reading into active learning.

Do I implement CSP headers correctly? Does flattening the nested logic actually improve readability? What happens when I add dns-prefetch hints?

I can even use AI to help improve my code. For this action, I can use from a list of several available models that don't need to be the same one that generated the code. This helps me to explore which models are good at what kind of tasks.

For my experiment, I decided to work on two suggestions provided by VibeCodeArena by preloading critical CSS/JS resources with <link rel="preload"> for faster rendering in index.html and by adding explicit width and height attributes to images to prevent layout shift in index.html. The code editor gave me change summary before I submitted by code for evaluation.

Step 4: Submit for Evaluation

After making improvements, I submit my code for evaluation. Now I see:

  • What actually improved (and by how much)
  • What new issues I might have introduced
  • Where I still have room to grow

Step 5: Hey, I Can Beat AI

My changes helped improve the performance metric of this simple code from 82% to 83% - Yay! But this was just one small change. I now believe that by acting upon multiple suggestions, I can easily improve the quality of the code that I write versus just relying on prompts.

Each improvement can move me up the leaderboard. I'm not just learning in isolation—I'm seeing how my solutions compare to other developers and AI models.

So, this is the loop: Generate → Analyze → Challenge → Improve → Measure → Repeat.

Every iteration makes me better at both evaluating AI code and writing better prompts.

What This Means for Learning to Code with AI

This experience taught me three critical lessons:

1. Working ≠ Good Code

AI models are incredible at generating code that functions. But "it works" tells you nothing about security, performance, or maintainability.

The gap between "functional" and "production-ready" is where real learning happens. VibeCodeArena makes that gap visible and teachable.

2. Improvement Requires Measurement

I used to iterate on code blindly: "This seems better... I think?"

Now I know exactly what improved. When I flatten nested logic, I see the maintainability index go up. When I add CSP headers, I see security scores improve. When I optimize selectors, I see performance gains.

Measurement transforms vague improvement into concrete progress.

3. Competition Accelerates Learning

The leaderboard changed everything for me. I'm not just trying to write "good enough" code—I'm trying to climb past other developers and even beat the AI models.

This competitive element keeps me pushing to learn one more optimization, fix one more issue, implement one more best practice.

How the Platform Helps Me Become A Better Programmer

VibeCodeArena isn't just an evaluation tool—it's a structured learning environment. Here's what makes it effective:

Immediate Feedback: I see issues the moment I submit code, not weeks later in code review.

Contextual Education: Each issue comes with explanation and guidance. I learn why something matters, not just that it's wrong.

Iterative Improvement: The "Challenge" button transforms evaluation into action. I learn by doing, not just reading.

Measurable Progress: I can track my improvement over time—both in code quality scores and leaderboard position.

Comparative Learning: Seeing how my solutions stack up against others shows me what's possible and motivates me to reach higher.

What I've Learned So Far

Through this iterative process, I've gained practical knowledge I never would have developed just reading documentation:

  • How to implement Content Security Policy correctly
  • Why DOM depth matters for rendering performance
  • What CSS containment does and when to use it
  • How to structure code for better maintainability
  • Which performance optimizations actually make a difference

Each "Challenge" cycle teaches me something new. And because I'm measuring the impact, I know what actually works.

The Bottom Line

AI coding tools are incredible for generating starting points. But they don't produce high quality code and can't teach you what good code looks like or how to improve it.

VibeCodeArena bridges that gap by providing:

✓ Objective analysis that shows you what's actually wrong
✓ Educational feedback that explains why it matters
✓ A "Challenge" system that turns learning into action
✓ Measurable improvement tracking so you know what works
✓ Competitive motivation through leaderboards

My "simple image carousel" taught me an important lesson: The real skill isn't generating code with AI. It's knowing how to evaluate it, improve it, and learn from the process.

The future of AI-assisted development isn't just about prompting better. It's about developing the judgment to make AI-generated code production-ready. That requires structured learning, objective feedback, and iterative improvement. And that's exactly what VibeCodeArena delivers.

Here is a link to the code for the image carousal I used for my learning journey

#AIcoding #WebDevelopment #CodeQuality #VibeCoding #SoftwareEngineering #LearningToCode

The Mobile Dev Hiring Landscape Just Changed

Revolutionizing Mobile Talent Hiring: The HackerEarth Advantage

The demand for mobile applications is exploding, but finding and verifying developers with proven, real-world skills is more difficult than ever. Traditional assessment methods often fall short, failing to replicate the complexities of modern mobile development.

Introducing a New Era in Mobile Assessment

At HackerEarth, we're closing this critical gap with two groundbreaking features, seamlessly integrated into our Full Stack IDE:

Article content

Now, assess mobile developers in their true native environment. Our enhanced Full Stack questions now offer full support for both Java and Kotlin, the core languages powering the Android ecosystem. This allows you to evaluate candidates on authentic, real-world app development skills, moving beyond theoretical knowledge to practical application.

Article content

Say goodbye to setup drama and tool-switching. Candidates can now build, test, and debug Android and React Native applications directly within the browser-based IDE. This seamless, in-browser experience provides a true-to-life evaluation, saving valuable time for both candidates and your hiring team.

Assess the Skills That Truly Matter

With native Android support, your assessments can now delve into a candidate's ability to write clean, efficient, and functional code in the languages professional developers use daily. Kotlin's rapid adoption makes proficiency in it a key indicator of a forward-thinking candidate ready for modern mobile development.

Breakup of Mobile development skills ~95% of mobile app dev happens through Java and Kotlin
This chart illustrates the importance of assessing proficiency in both modern (Kotlin) and established (Java) codebases.

Streamlining Your Assessment Workflow

The integrated mobile emulator fundamentally transforms the assessment process. By eliminating the friction of fragmented toolchains and complex local setups, we enable a faster, more effective evaluation and a superior candidate experience.

Old Fragmented Way vs. The New, Integrated Way
Visualize the stark difference: Our streamlined workflow removes technical hurdles, allowing candidates to focus purely on demonstrating their coding and problem-solving abilities.

Quantifiable Impact on Hiring Success

A seamless and authentic assessment environment isn't just a convenience, it's a powerful catalyst for efficiency and better hiring outcomes. By removing technical barriers, candidates can focus entirely on demonstrating their skills, leading to faster submissions and higher-quality signals for your recruiters and hiring managers.

A Better Experience for Everyone

Our new features are meticulously designed to benefit the entire hiring ecosystem:

For Recruiters & Hiring Managers:

  • Accurately assess real-world development skills.
  • Gain deeper insights into candidate proficiency.
  • Hire with greater confidence and speed.
  • Reduce candidate drop-off from technical friction.

For Candidates:

  • Enjoy a seamless, efficient assessment experience.
  • No need to switch between different tools or manage complex setups.
  • Focus purely on showcasing skills, not environment configurations.
  • Work in a powerful, professional-grade IDE.

Unlock a New Era of Mobile Talent Assessment

Stop guessing and start hiring the best mobile developers with confidence. Explore how HackerEarth can transform your tech recruiting.

Vibe Coding: Shaping the Future of Software

A New Era of Code

Vibe coding is a new method of using natural language prompts and AI tools to generate code. I have seen firsthand that this change makes software more accessible to everyone. In the past, being able to produce functional code was a strong advantage for developers. Today, when code is produced quickly through AI, the true value lies in designing, refining, and optimizing systems. Our role now goes beyond writing code; we must also ensure that our systems remain efficient and reliable.

From Machine Language to Natural Language

I recall the early days when every line of code was written manually. We progressed from machine language to high-level programming, and now we are beginning to interact with our tools using natural language. This development does not only increase speed but also changes how we approach problem solving. Product managers can now create working demos in hours instead of weeks, and founders have a clearer way of pitching their ideas with functional prototypes. It is important for us to rethink our role as developers and focus on architecture and system design rather than simply on typing c

Vibe Coding Difference

The Promise and the Pitfalls

I have experienced both sides of vibe coding. In cases where the goal was to build a quick prototype or a simple internal tool, AI-generated code provided impressive results. Teams have been able to test new ideas and validate concepts much faster. However, when it comes to more complex systems that require careful planning and attention to detail, the output from AI can be problematic. I have seen situations where AI produces large volumes of code that become difficult to manage without significant human intervention.

AI-powered coding tools like GitHub Copilot and AWS’s Q Developer have demonstrated significant productivity gains. For instance, at the National Australia Bank, it’s reported that half of the production code is generated by Q Developer, allowing developers to focus on higher-level problem-solving . Similarly, platforms like Lovable or Hostinger Horizons enable non-coders to build viable tech businesses using natural language prompts, contributing to a shift where AI-generated code reduces the need for large engineering teams. However, there are challenges. AI-generated code can sometimes be verbose or lack the architectural discipline required for complex systems. While AI can rapidly produce prototypes or simple utilities, building large-scale systems still necessitates experienced engineers to refine and optimize the code.​

The Economic Impact

The democratization of code generation is altering the economic landscape of software development. As AI tools become more prevalent, the value of average coding skills may diminish, potentially affecting salaries for entry-level positions. Conversely, developers who excel in system design, architecture, and optimization are likely to see increased demand and compensation.​
Seizing the Opportunity

Vibe coding is most beneficial in areas such as rapid prototyping and building simple applications or internal tools. It frees up valuable time that we can then invest in higher-level tasks such as system architecture, security, and user experience. When used in the right context, AI becomes a helpful partner that accelerates the development process without replacing the need for skilled engineers.

This is revolutionizing our craft, much like the shift from machine language to assembly to high-level languages did in the past. AI can churn out code at lightning speed, but remember, “Any fool can write code that a computer can understand. Good programmers write code that humans can understand.” Use AI for rapid prototyping, but it’s your expertise that transforms raw output into robust, scalable software. By honing our skills in design and architecture, we ensure our work remains impactful and enduring. Let’s continue to learn, adapt, and build software that stands the test of time.​

Ready to streamline your recruitment process? Get a free demo to explore cutting-edge solutions and resources for your hiring needs.

Top Products

Explore HackerEarth’s top products for Hiring & Innovation

Discover powerful tools designed to streamline hiring, assess talent efficiently, and run seamless hackathons. Explore HackerEarth’s top products that help businesses innovate and grow.
Frame
Hackathons
Engage global developers through innovation
Arrow
Frame 2
Assessments
AI-driven advanced coding assessments
Arrow
Frame 3
FaceCode
Real-time code editor for effective coding interviews
Arrow
Frame 4
L & D
Tailored learning paths for continuous assessments
Arrow
Get A Free Demo